• Brand Relevance

    Digital Shoppers

    In a country as large and diverse as India, internet is the great leveller, and with generations growing up with the internet, online shopping is their preferred reality. Smaller towns are keeping pace with metros by following the same trends as they break. What does this mean for high street? Does access steal exclusivity’s thunder? More than anyone else, brands need to understand the interplay between online and offline retail, consumers, and culture to stay relevant for tomorrow’s consumer.

    Read Full Report

  • Brand Relevance

    Digital Moms - A Quiet Revolution

    The anonymity afforded by the digital medium is unlocking a new avatar of Indian moms. Unlike the image of the quintessential Indian mom that’s etched in our heads, this new avatar is driven by self-discovery when not watched! This new avatar has a voice that’s not her husband’s, in-laws, not even her mom’s but her own. Powered by this voice, rather than seeking change, she is becoming the change!

    Read Full Report

  • Brand Relevance

    Circular Chase Trends

    The fascination between the eastern and western worlds is now going beyond the superficial into a richer territory of deeper values. The east is now more interested in the western values of social liberation rather than just greater opportunities, success, and money. While for the west, increasingly robotic lifestyles have resulted in a spiritual and an emotional vacuum, which is leading westerners to embrace more eastern mantras!

    Read Full Report